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Adobe AD0-E406 - Adobe Target Business Practitioner Expert

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Total 68 questions

A client is viewing an offer level report for an Automated Personalization activity. What does the clock icon indicate before the name of each offer?

A.

The personalization algorithm model requires 24 more hours to complete.

B.

The personalization algorithm model is still building.

C.

The personalization algorithm model has timed out.

An A/B test has been running on a page with very high traffic for longer than the estimated duration as previously determined using the Sample Size Calculator. The confidence level is at 96%. However, the lift for the Experience B is very small, at just 0.6%.

What can be concluded for the test?

A.

Experience B is the winner at just 0.6%.

B.

The test needs to be repeated with a different Experience B.

C.

The test needs more time to reach a conclusion.

Which two options describe the purpose of any secondary success metric? (Choose two.)

A.

Give additional understanding to interpret gains/losses of primary success metric.

B.

These metrics are only used to measure time on site and primary metrics.

C.

These metrics are only used to evaluate which audiences best respond to experiences.

D.

Ensure that primary success metric gain is not at the cost of secondary metrics.

The optimization team has deactivated a test and wants to analyze the results. After navigating to the reporting interface, they notice that they cannot see any data m the report. The team can confirm that the experiences were successfully delivered to users.

What is a likely cause of this problem?

A.

When configuring the activity, the team selected the do not record data' setting.

B.

The user does not have Editor access and therefore cannot view reports.

C.

The incorrect environment (host group) is selected by default.

A media site wants to maximize static advertisement profits on the ads that ate shown at the top of their article pages. Which metric should they focus on improving?

A.

Bounce Rate

B.

Pages Pet Visit

C.

Time Spent Per Visit

When using the traffic estimator in an Multivariate test, which two things can be done if there is not sufficient traffic for the activity? (Choose two.)

A.

Increase the number of combinations of offers and the number of locations.

B.

Increase the duration of the test.

C.

Reduce the number of combinations of offers and the number of locations.

D.

Reduce the duration of the test.

A client wants to adjust the counting methodology used in a report.

What are the three counting methodologies available in report settings, for any given report?

A.

Visitors. Visits. Activity Impressions

B.

Visitors. Visits, Page Views

C.

Visitors. Visits. Hits

An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected.

What should they do to determine if this is due to novelty effect?

A.

Find a metric that is impacted positively by the change, and make this the primary metric.

B.

Segment the results by new and returning visitors, and compare their usage.

C.

Alter the traffic distribution to reduce the volume of traffic to the underperforming experience.

A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.

In this scenario. what is the problem with using CTR as the only success metric?

A.

The CTR metric is an unreliable indicator of success and should not be used as a primary or secondary success metric

B.

The CTR metric is not reliable for this activity as it does not account for the impact of seasonality.

C.

The test could produce a statistically significant lift in CTR but does not consider the impact on revenue.

In which two channels must Target Form-Based Experience Composer be used? (Choose two.)

A.

Emails

B.

Kiosks

C.

Single-page application

D.

Post login pages