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SAP C_C4H260_01 - SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation

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Total 89 questions

You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group. What are the steps required to execute the A/B testing using a control group?

A.

Control groupEmail templateMarketing approvalCampaign

B.

Control groupEmail templateCampaignLoad data in target group

C.

Control groupTarget groupEmail templateCampaign

D.

Control groupRecalculate SegmentsEmail templateCampaign

Which types of campaign and target group cannot be associated? Note: There are 2 correct answers to this question.

A.

A trigger-based campaign cannot be associated with a live target group.

B.

A trigger-based campaign cannot be associated with a dynamic target group. (Correcto)

C.

A multi-channel campaign cannot be associated with a dynamic target group.

D.

A trigger-based campaign cannot be associated with a static target group

Your customer wants to improve the business process between marketing and direct or indirect sales areas. You recommend implementing the SAP Sales Cloud integration. Which business processes can you realize by integrating SAP Marketing Cloud and SAP Sales Cloud? Note: There are 2 correct answers to this question.

A.

A delta load of all changes to existing opportunities in SAP Marketing Cloud triggers the creation of opportunity interactions in SAP Sales Cloud.

B.

A delta load of all newly created opportunities in SAP Sales Cloud triggers the creation of opportunity interactions in SAP Marketing Cloud.

C.

For each lead sent through the campaign, SAP Marketing Cloud creates a lead interaction that is assigned to a respective contact.

D.

For each lead sent through the campaign, SAP Marketing Cloud creates an opportunity interaction that is assigned to a respective contact.

E.

Campaign automation in SAP Marketing Cloud triggers the creation of leads in SAP Sales Cloud.

Which integration scenarios are supported when you set up integration between SAP Marketing Cloud and SAP Cloud for Customer as a standard offering?

A.

Activities for sales

B.

Sales orders

C.

Call qualification

D.

Tickets

E.

Marketing lead management

Which communication mediums can be maintained via the campaign execution blacklist? Note: There are 2 correct answers to this question.

A.

Push notification

B.

E-mail

C.

Facebook

D.

SMS

You are using the A/B testing feature of campaign management to maximize the efficiency of your e-mail campaigns. Which determination methods for identifying the winner email are supported in SAP Marketing Cloud? Note: There are 2 correct answers to this question.

A.

Rate of Opened Messages

B.

Unique Click Through Rate

C.

Hard Bounces

D.

Sent Messages

Your customer wants to send a discount to every consumer as soon as they install their mobile app. Which of the following are the correct campaign types to use? Note: There are 2 correct answers to this question.

A.

Facebook

B.

Mobile Campaign

C.

Paid search

D.

Trigger-based

What application lets you create target groups based on selected attribute values?

A.

Segmentation Configuration

B.

Predictive Studio

C.

Score Builder

D.

Segmentation Modeling

What applications can you use to bring extensibility-related developments from the quality to the production system within SAP Marketing Cloud?

A.

Export and Import Data (CSV)

B.

Export and Import Software Collection

C.

Export and Import Business Object Metadata

D.

Export and Import Segmentation Configuration

What are the main objects that make up the data model of SAP Marketing Cloud?

A.

interactions, interactions contacts, Item of interest

B.

Item of interest, interactions, Products and product category

C.

Segmentation Models, Profile, Interactions

D.

interactions, interactions contacts, Products and product category