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SAP C_C4H260_01 - SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation

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Total 89 questions

How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct answers to this question.

A.

By grouping marketing objects, such as programs and campaigns

B.

By allocating budget for marketing activities and plan budgets

C.

By triggering up-selling to higher valued product bundles

D.

By running campaigns to prolong contracts

Your marketers are each responsible for different regions and should only have access to the contacts in their own market. How can you implement this data access control? Note: There are 2 correct answers to this question.

A.

Maintain the marketing permissions.

B.

Maintain the communication user.

C.

Maintain the business roles.

D.

Maintain the marketing areas.

A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?

A.

Enable the region attribute in the Segmentation Profile app.

B.

Enable the region attribute in the Target Group Configuration app

C.

Enable the region attribute as a Key Figure Dimension.

D.

Enable the unfiltered value help of the region attribute via the Segmentation Configuration app.

Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source. Which configuration app can you use to assign the existing data source?

A.

Key Mapping of Segmentation Objects

B.

Assign to Segmentation

C.

Segmentation Objects and Attributes

D.

Data Sources

Which key figures can you use to evaluate the effectiveness of a recommended scenario?

A.

Impressions

B.

Click-through rate

C.

Activated e-mails

D.

Model status

E.

Conversion rate

Which of the following tasks can be performed using the Export Software Collection app? Note: There are 3 correct answers to this question.

A.

Add items to your software collection

B.

Export campaign history

C.

Check items of your software collection for inconsistencies and dependencies

D.

Do a hotfix export

E.

Create a change project