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SAP C_C4H260_01 - SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation

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Total 89 questions

What reporting options are available as part of analytics within SAP Marketing Cloud? Note: There are 2 correct answers to this question.

A.

Analytics Stories

B.

System reports

C.

Consumer reports

D.

Operational reports

You want to load your contacts from SAP CRM, SAP Commerce, and Facebook into SAP Marketing Cloud. Based on the assumptions below, what would be your setup?. On Facebook, a customer can have multiple profiles.SAP CRM is the most trustworthy source of information.

A.

SAP CRM Priority = 10, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = No

B.

SAP CRM Priority = 45, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No

C.

SAP CRM Priority = 45, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No

D.

SAP CRM Priority = 10, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = Yes

Which application can be used to perform the following tasks?View import messages across the landscape and decide what action to take.Correct errors in the Marketing or in the source systems in a timely fashion and restart imports.Analyze imports and messages by multiple dimensions, and quickly resolve issues.Identify system issues that may have been previously hidden.

A.

Data Load Monitor

B.

Browse Contact Data

C.

Import Monitor

D.

Application Log

Which of the following business objects can be used to activate the approval process? Note: There are 3 correct answers to this question.

A.

Segmentation models

B.

E-mail template

C.

Campaign

D.

Target group

E.

Marketing plan

Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?

A.

Multichannel Campaign

B.

External Campaign

C.

E-mail Campaign

D.

Trigger-based Campaign

Why would you enable the persistence of the predictive model?

A.

To save the score in profiles and use it in segmentation.

B.

To reuse the predictive model in another scenario.

C.

To indicate the quality of the model fit.

D.

To save results for a certain time.

Which of the following statements describe Account Based Marketing? Note: There are 2 correct answers to this question.

A.

As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.

B.

Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.

C.

It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.

D.

Engagement with accounts and contacts is possible only via third party executed campaigns.

You want to change an attribute label in segmentation to make it more user friendly. How can you do this?

A.

Change the attribute label in the Manage Your Solution app.

B.

Choose the relevant data source for the segmentation object and add the desired attribute label

C.

Change the attribute label directly in the Segmentation Models app.

D.

Choose the segmentation profile in the Segmentation Configuration app and change the attribute labe

When the system processes imported contact data and uses it to build best records and enrich contacts, it normally uses a matching origin ID or an identification-relevant ID. Which parameters can be combined to match the datasets if these are not available?

A.

Additional ID and the contact's address

B.

Additional ID and the contact's full name

C.

Shareable ID and the contact's full name

D.

Shareable ID and Additional ID

Which of the following parameters can be defined for a campaign in the lead nurture stream? Note: There are 3 correct answers to this question.

A.

Exclusion criteria

B.

Segmentation Model

C.

Create interaction

D.

Skip campaing

E.

Whait period