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Google Google-Ads-Video - Google Ads Video Professional Assessment Exam

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Total 50 questions

What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?

A.

Custom Audiences

B.

Customer Match

C.

Affinity Audiences

D.

Life Events

You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign's success?

A.

Display impression share

B.

Conversions

C.

Video played to

D.

Earned actions

A marketing manager wants to reach and engage with potential customers via a Google Video campaign. What first step do they need to complete to get started?

A.

Install a video code on their website.

B.

Link Google Ads to their YouTube channel.

C.

Prepare a manual bidding strategy.

D.

Build a list of relevant keywords.

What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?

A.

Awareness

B.

Perspective

C.

Consideration

D.

Action

You're using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?

A.

By using 10 to 15 of the highest converting keywords from your Search campaign.

B.

By disabling non-skippable in-stream ads.

C.

By implementing automatic placements from your existing Display campaign.

D.

By setting bumper ads as your preferred ad format for the campaign.