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Google Google-Ads-Video - Google Ads Video Professional Assessment Exam

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Total 50 questions

If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?

A.

Bumper ads and CPM bidding

B.

Bumper ads and CPV bidding

C.

Skippable in stream ads and CPV bidding

D.

Skippable in stream ads and CPM bidding

A clothing store owner who wants to drive awareness to a new product line that's being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What bidding strategy should they employ to achieve this marketing objective?

A.

Maximize Conversions

B.

Maximum CPV

C.

Maximum CPV

D.

Target CPM

After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective. What other action should the restaurant take to make sure their campaign is effective?

A.

They should use the contact form to ask where potential customers learned about the restaurant.

B.

They should ask their customers whether they've seen the videos.

C.

They should enable Google Ads conversion tracking.

D.

They should cross-check their ad schedule against when they received leads.

If you want to run a Video action campaign that reaches customers who already searched for specific keywords on Google Search, which audience solution should you use?

A.

Custom Audiences

B.

In-Market Audiences

C.

Demographics and Detailed Demographics

D.

Customer Match

A florist chain is looking to generate as much awareness as they can before their special roses go into bloom. They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using "Brand awareness and reach" as the campaign goal. Which budget type should the florist chain use, and why?

A.

'Campaign total,' because Google Ads will spend their total budget faster than daily will.

B.

'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will.

C.

'Campaign total,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.

D.

'Daily,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.

If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?

A.

By using Reach Planner after the campaign's been active for a week so it has relevant data to create more accurate planning.

B.

By including keywords related to the company's products so Reach Planner can narrow down the campaign's settings.

C.

By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan.

D.

By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.

An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on. What's a valid way for them to determine the tCPM for the business new Video campaign?

A.

Slightly inflate the average amount the account manager is willing to bid for this campaign.

B.

Use the estimate in the traffic estimator during campaign setup.

C.

Slightly inflate the estimate in the traffic estimator during campaign setup.

D.

Decide on the highest amount they‘re willing to pay for this campaign

A marketing manager started a Video action campaign one month ago. Two weeks ago, they added InMarket and Custom Audiences to the campaign. Currently, they've spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?

A.

Engage with website visitors by adding the Life Events audience type.

B.

Remove audience restrictions with run of network targeting.

C.

Re-engage with existing customers by adding Custom Audiences.

D.

Add Demographics Audiences to re-engage with existing customers.

An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an option. Why is it a good idea for them to opt into Google Video partners?

A.

It'll give them access to audiences on the YouTube mobile homepage.

B.

It'll extend the reach of video ads to a collection of leading publisher sites and apps.

C.

It'll give them access to more engagement metrics to measure the impact of the campaign.

D.

It'll extend the reach of video ads to YouTube Live streaming and Premieres.

A consumer goods company wants to build awareness and recall for their brand. How can a Google Video campaign help achieve this goal?

A.

By influencing potential customers in opinion shaping moments.

B.

By surfacing comparisons to potential customers in similar businesses.

C.

By reaching potential customers in decision making moments.

D.

By reaching potential customers and keeping the brand top of mind.