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Marketo MCE - Marketo Certified Expert Exam

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Total 75 questions

In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)

A.

When setting the stream cadence in an engagement program stream that contains email assets and nested programs

B.

When sending a newsletter email with an email program

C.

When sending an invitation email with a batch smart campaign in an event program

D.

When setting the stream cadence in an engagement program stream that contains only email assets

E.

When sending a confirmation email with a trigger smart campaign in a default program

Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below.

Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.

Which modifications must Michael make to the smart campaigns to achieve this?

A.

Add the “Campaign is Requested” trigger to the 01 Send Invite smart campaign and the “Request Campaign” flow step to the 03 Success smart campaign.

B.

Add the “Campaign is Requested” trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign.

C.

Add the “Added to Program” trigger to the 01 Send Invite smart campaign and the “Add to Program” flow step to the 03 Success smart campaign.

D.

Add the “Campaign is Requested” trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.

A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.

What is the correct order in the Smart Campaign flow setup?

A.

Send Alert > Wait 30 Minutes > Send Email

B.

Send Email > Wait 30 Minutes > Send Alert

C.

Send Alert > Wait 30 Minutes > Send Alert

D.

Send Email > Wait 30 Minutes > Send Email

By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations.

What is an incorrect use of tokens in this situation?

A.

Lead token for a Custom Field value

B.

System token for the Unsubscribe Link

C.

My token for a lead’s Company Name

D.

System token for the Web View Link

If you want to view a list of companies of the people who have visited your website during a certain time period, which report should you create?

A.

Web Page Activity Report

B.

Company Web Activity Report

C.

Landing Page Performance Report

D.

Company Performance Report

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.

How is the acquisition program assigned to a lead?

A.

A lead needs to be sent to a CRM to receive an acquisition program.

B.

A lead fills out a form on a landing page in the program.

C.

A lead is added to the CRM and synced to Marketo.

D.

Admin Acquisition Program is automatically assigned to new leads.

Given the Active Lead Model program:

From where are the tokens inherited?

A.

Behavioral Scoring folder

B.

Lead Scoring folder

C.

z_Archive folder

D.

Active Lead Scoring Model program

Match each Webinar Program Status with its effect on the webinar provider or Marketo.

Answer options may be used more than once or not at all.

A company has never done lead scoring before and wants to build a scoring model.

Match each stakeholder to the most appropriate type of insight the stakeholder can provide during model development.

Answer options may be used more than once or not at all.

The following token is added to the text of an email: {{lead.First Name:default=there}}.

What is the purpose of the text “:default=there”?

A.

To avoid an error message from showing if the field Company is empty

B.

To display “there” in the email if the field First Name is empty

C.

To avoid an error message from showing if the field First Name is empty

D.

To populate the first name field with “there” if the field First Name is empty