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Marketo MCE - Marketo Certified Expert Exam

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Total 75 questions

A marketer is creating an autoresponder email to send a link to a piece of content.

What is an incorrect use of a token?

A.

A text token for the link to a displayed image

B.

A text token for the link to the content

C.

A lead token for the lead’s first name

D.

A styled rich text token for the subject line.

An engagement program has a group of leads that a marketer no longer wants to send emails.

Removing leads from the program also causes which data to be removed?

A.

Email performance

B.

Changes to the engagement program cadence

C.

Lead score

D.

Contribution to the engagement score