Marketo MCE - Marketo Certified Expert Exam
A marketing manager wants to create a report that shows database growth over time and excludes blacklisted, unsubscribed, and invalid leads from the total.
Which modification excludes these populations from the report?
The email marketing manager wants to reset the score for all leads who have been unengaged.
Which value in the CHANGE SCORE Flow Step will reset the leads’ score?
A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company’s pricing page.
Which rule logic should be used when setting up the Smart List?
What are the components of an Engagement Program Dashboard? (Choose three.)
An engagement program to promote a new online training series has two objectives:
A “Haven’t Attended†objective to get people who have never attended to sign up
A “Continue†objective to get people who have previously attended to complete the training series
Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)
A marketer has created several tokens to use in an initiative to send out a survey to customers:
In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)
Which step is necessary to add a custom column to a lead report?
A marketer has created a Smart Campaign with the Flow displayed in the screenshot:
Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?
A marketing director is asked to email leads to invite them to a company event.
Which Program Channel Type should be used to register leads and host the event onsite?
The marketing manager wants to compare year-over-year lead generation.
Which report type delivers this information?
