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AMA PCM - Professional Certified Marketer

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Page: 10 / 10
Total 316 questions

The Better Business Bureau suggests that at least _____ of the sales should occur at a price for it to be used as a reference price.

A.

20 percent

B.

30 percent

C.

40 percent

D.

50 percent

E.

60 percent

A company's_____ specifies the marketing activities that a firm will undertake in a specific period of time.

A.

mission statement

B.

code of conduct

C.

marketing plan

D.

statement of purpose

E.

marketing mix

Raymond is driving across town when he spots a billboard that reads, "When life begins…" He instantly recognizes this as the tagline for Voch Spa and expects to find a spa nearby. Which of the following aspects of a brand is exemplified in this scenario?

A.

Brand licensing

B.

Brand dilution

C.

Brand association

D.

Brand loyalty

E.

Brand extension

Which of the following is true of B2B and B2C purchase decisions?

A.

Both types of decisions involve the same purchasing behaviors.

B.

A B2C purchase usually involves many people in the decision process.

C.

A B2C purchase typically involves a more formal decision process.

D.

The purchase decision in a B2C scenario is explicit.

E.

A B2B purchase involves less formal processes than B2C purchases.