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AMA PCM - Professional Certified Marketer

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Total 316 questions

A Macy's manager designs the casual clothing department such that one of Macy's private label pairs of jeans, priced at $24.99, is positioned next to a national brand of jeans, such as Levis, priced at $39.99. What is the manager attempting to accomplish?

A.

Everyday low prices strategy

B.

Odd-even pricing strategy

C.

Prestige pricing strategy

D.

Special-event pricing strategy

E.

Reference pricing strategy

The psychographic variable that includes people’s psychographic makeup, are the way they live is _____.

A.

motive

B.

social class

C.

self-values

D.

self-concept

E.

lifestyle

Which of the following is an example of C2C marketing?

A.

DRD Furnishing sources wood for its products from Timber Supplies Inc.

B.

Persephone Fashions sells its designs both online and through retail stores.

C.

Gillian advertises her bicycle on an online marketplace and sells it to a buyer from her city.

D.

Ryerson Electronics sells its products directly to customers, eliminating wholesalers and retailers.

E.

Sereni-Tea sells its herbal teas only through its website and has products delivered to customers who order them.

Which of the following is true of department stores?

A.

They are retailers that carry a limited variety of goods.

B.

They offer little or no assortment of merchandise.

C.

They don't offer customer services.

D.

They organize their stores into distinct sections for displaying merchandise.

E.

They exclude stocking private-label merchandise.

_____ retailers offer an inconsistent assortment of brand name merchandise at a significant discount from the manufacturer’s suggested retail price (MSRP).

A.

Limited-line

B.

Off-price

C.

Hypermarket

D.

Convenience

E.

Extreme value

Which of the following is a source of internal information ?

A.

Books and magazines

B.

A person's knowledge

C.

Friends and family

D.

Financial reports

E.

Consumer reports

Hanna is buying a wedding dress and chooses one that is beyond her budget. However, she notices that the dress fits her well and comes with a money-back guarantee. Despite the higher cost, she decides to purchase the dress due to the trade-off between cost and perceived value. In this scenario Hanna is exhibiting the _____ rule.

A.

compensatory decision

B.

multi-attribute

C.

noncompensatory

D.

conversion

E.

weightage

Which of the following would be considered a strength in a typical SWOT analysis?

A.

a reputation for delivering quality products

B.

the exit of a competitor from the market

C.

increased disposable income among the target population

D.

a relaxation in government regulations concerning the company's product

E.

the failure of a rival product

Moul, a diaper manufacturer, is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. Moul is trying to increase its advertisement's _____.

A.

reach

B.

repetition

C.

frequency

D.

targeting

E.

exposure

A toy manufacturer realizes that its latest product presents a choking hazard due to some of the components used in the toy. This occured despite the prior implementation of safety measures to prevent such an occurrence. The toy manufacturer is faced with a decision to recall over a million products or place a warning label on each product. This type of situation is representative of _____.

A.

an ethical dilemma

B.

a law and order problem

C.

unconscionable conduct

D.

pyramid schemes

E.

unfair contract terms