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Salesforce Pardot-Specialist - Salesforce Certified Pardot Specialist (WI24)

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Total 261 questions

What does Pardot set on visitors' browsers to track their activities?

A.

UTM Parameters

B.

Tracking Pixels

C.

Cookies

D.

Google Analytics Tracking Code

A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.

What It the recommended Pardot asset to use?

A.

Pardot landing page without a form

B.

Pardot form

C.

Pardot form handler

D.

Third party form

How can you set a prospect's first touch campaign?

A.

Using automation rules.

B.

Using completion actions

C.

None of the above

D.

Using segmentation rules.

A marketer has 4,000 total prospects in their account:

• 3,000 of which are opted in

• 500 of which are opted out

• 500 of which are in the Recycle Bin

What would be their Mailable Database usage?

A.

3,000

B.

2,500

C.

4,000

D.

3,500

What does the Google Analytics connector allow Pardot to do?

A.

Update the conversion field in Google Analytics.

B.

Sync prospects with Google AdWords.

C.

Send emails to prospects from Gmail.

D.

Append UTM parameters to a prospect record.

An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn’t be able to get added back to it.

What is a recommended way to create this type of list?

A.

Use a completion action on the form to automatically add anyone who completes it to the list.

B.

Use a dynamic list that matches prospects as they complete the form.

C.

Use an automation rule where prospects who complete the form will match the rule once and be added to the list.

D.

Use table actions to add prospects who have completed the form to the list.

When would a completion action on a custom redirect be triggered?

A.

Completion actions will apply to visitors on the first time a custom redirect is clicked.

B.

Completion actions for custom redirects will only apply to existing prospects.

C.

Completion actions for custom redirects will only apply to prospects once they have been assigned.

D.

Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.